Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in […]
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t […]
If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram […]
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to […]
Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you […]
In December 2022, I was starting to long for something more. I was working at a Venture Capital firm and was feeling the itch to create something new on my own. At the firm, I was a portfolio manager and […]
What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and […]
