Short-form video is everywhere, and so are monetization opportunities for creators. TikTok has its Creator Partner Program (a spinoff from the TikTok Creator Fund). Instagram creators can monetize their content with Subscriptions. And YouTube Shorts has the YouTube Partner Program. […]
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, […]
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in […]
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t […]
If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram […]
I never planned to run a national consumer-packed goods (CPG) brand. My business started out of a simple need to contribute to my growing family. I didn’t even set out to sell products at all—I was a personal chef, trying […]
My first time fainting was, coincidentally, after my first time flying. I always look back at this moment as the first sign that something wasn’t quite right with my health. Because up until that point, I had been (what I […]
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to […]
Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you […]
In December 2022, I was starting to long for something more. I was working at a Venture Capital firm and was feeling the itch to create something new on my own. At the firm, I was a portfolio manager and […]
