If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. They are unique, and the reports on performance have largely been positive. While I don’t have your […]
Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into […]
Meta started rolling out Advantage targeting in 2021, allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. This topic has been a moving […]
When it comes to Meta advertising, less is more. Keep it simple. Far too often, overcomplicating your campaigns is costing you money. Yes, there are exceptions. Especially if you have big budgets, you have the room to make your campaigns […]
Paul O’Malley’s YouTube channel, which features quick tips to improve efficiency, skyrocketed to over 30,000 subscribers in just under six months. Those are impressive numbers! So how did Paul do it? We sat down with him to discuss his journey […]
In Antler’s 2023 Creator Economy report, 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Even though it’s common to come across creators who are making enough income to go full-time, it’s just […]
Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we’ll compare Buffer with Later to help you decide which one best suits your needs. To kick […]
Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, […]
It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts, and we’re excited to share that it’s the newest platform supported by Buffer. If […]
“My hand is shaking. How can I draw?” This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View […]
