Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible […]
Close
Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible […]
I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for […]
We’re in a very fortunate position at Buffer where we always have an amazing group of people who apply when we post job openings. As a result, we have to make some pretty difficult decisions. Recently at Buffer, we’ve hired […]
I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Lots of […]
As a business owner, you are likely to encounter a wide variety of negotiation scenarios, whether you are in the midst of a customer dispute, trying to close a deal with a supplier, or negotiating terms of employment with a […]
Israeli tech startups are often able to garner more funding and more attention than startups in other countries. Israeli cybersecurity startups raised $8.8 billion in 2021 – more than tripling the amount they raised in 2020. 2021 had 57 new […]
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic […]
We’ve all heard it: “Facebook ads don’t work.” Well, no. Facebook ads don’t work for you. The way that you’re using them. But they can work. Far too often, we blame the platform or algorithm or other mysterious things that […]
I’ve seen it again and again. Those who are most successful with Meta ads have an underlying curiosity that others don’t. They align their goals with a basic understanding of how things work. Most importantly, they experiment. You can’t be […]
Meta released their 1Q quarterly earnings for 2023, and it’s mostly positive. But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has […]
