The holiday season is not just about spreading joy and cheer, it’s also a time where businesses engage in fierce competition. As marketers battle it out to capture the attention of consumers, CPM (cost per thousand impressions) becomes a crucial metric. With ad spaces at a premium and consumers inundated with holiday promotions, the pressure is on to make every impression count. In this article, we delve into the world of holiday competition and how CPM can make or break a brand’s success during this festive time of year.
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