YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often […]
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YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often […]
Just over a year ago, I joined the growing ranks of professionals leaving salaried positions behind to take their side hustles full-time. At the time, I knew I was in for a year of ups and downs and accelerated professional […]
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. 💡 To keep up with Ayomi, check out her website, TikTok […]
In a study to understand why certain individuals (called “Visible Experts”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did […]
The advice is everywhere: repurpose your content! Get more mileage out of your blog by turning it into social posts! Turn your LinkedIn posts into several tweets! But this advice lacks the logistical aspect: how can you keep track of […]
Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about […]
When I launched the Female Startup Club podcast at the end of 2019, I didn’t have any grand plans or intentions for what it might look like in the future. At the time, I was reading Tim Ferriss’ Tools of […]
If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why […]
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’re spotlighting Lloyd George, a multifaceted creator, and entrepreneur. Lloyd’s dipped his fingers in all content pies, from podcasting to TikTok, consistently producing engaging […]
Landing my very first client was surprisingly easy thanks to the power of referrals. The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and […]
