If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
Attribution is the process of giving credit to an ad for a conversion. It’s the foundation for the ultimate determinant of performance. As a result, you must understand the Meta ads Attribution Setting. It’s not nearly as straight-forward as many […]