If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
Attribution is the process of giving credit to an ad for a conversion. It’s the foundation for the ultimate determinant of performance. As a result, you must understand the Meta ads Attribution Setting. It’s not nearly as straight-forward as many […]
Quality traffic is important. When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. That’s why custom pixel events are so important. What I’m going to […]
Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. But I have a solution for you: A custom event that combines time spent […]
Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way […]
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all […]
One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty clicks. I want people who spend more time and are likely to perform other actions. […]
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events […]
I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. I may have found it in Zaraz. To be clear, the API Gateway works great. But I’ve heard consistently […]
