Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for […]
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Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for […]
Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible […]
I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for […]
I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Lots of […]
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic […]
We’ve all heard it: “Facebook ads don’t work.” Well, no. Facebook ads don’t work for you. The way that you’re using them. But they can work. Far too often, we blame the platform or algorithm or other mysterious things that […]
I’ve seen it again and again. Those who are most successful with Meta ads have an underlying curiosity that others don’t. They align their goals with a basic understanding of how things work. Most importantly, they experiment. You can’t be […]
Meta released their 1Q quarterly earnings for 2023, and it’s mostly positive. But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has […]
It is a choice to be ethical. This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. This is about the importance of ethics and Meta advertising. Oh, […]
I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s […]
