If you’re looking to reach a cold audience of people who are likely to act on your Meta ads, a good place to start is with a lookalike audience. Sure, you could experiment with interests and behaviors, but that’s always […]
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If you’re looking to reach a cold audience of people who are likely to act on your Meta ads, a good place to start is with a lookalike audience. Sure, you could experiment with interests and behaviors, but that’s always […]
Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. Of course, you can overthink this, too. You can spend a lot of time trying to find the […]
