In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. It’s another way to collect leads with the help of Meta advertising. What the heck is it? In this post, we’ll walk through… What it […]
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In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. It’s another way to collect leads with the help of Meta advertising. What the heck is it? In this post, we’ll walk through… What it […]
One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. The wide variation in costs and conversion rate by country is a primary source of this frustration. But there […]
If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, […]
Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often […]
Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for […]
There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. It’s so simple. Yet, it’s annoyingly easy to miss. Even if you […]
