If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL […]