If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these […]
I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. I may have found it in Zaraz. To be clear, the API Gateway works great. But I’ve heard consistently […]