Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way […]
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Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way […]
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all […]
There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make sure that you don’t make the same mistake. Maybe this is you. There’s a temptation […]
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should you ever use it? If the answer were a definitive “no,” this blog post would […]
One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty clicks. I want people who spend more time and are likely to perform other actions. […]
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events […]
A rumor took hold of many Meta advertisers for the past several years. The claim was that you can’t use the words “you” or “your” in your Facebook ads copy without risk of rejection — or worse. This theory never […]
I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. I may have found it in Zaraz. To be clear, the API Gateway works great. But I’ve heard consistently […]
Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often […]
Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can […]
