It is a choice to be ethical. This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. This is about the importance of ethics and Meta advertising. Oh, […]
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It is a choice to be ethical. This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. This is about the importance of ethics and Meta advertising. Oh, […]
I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s […]
We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Now it’s official. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from […]
If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” It’s not a copout. It’s not meant to avoid accountability. Instead, it will help you uncover […]
If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. They are unique, and the reports on performance have largely been positive. While I don’t have your […]
Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into […]
Meta started rolling out Advantage targeting in 2021, allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. This topic has been a moving […]
When it comes to Meta advertising, less is more. Keep it simple. Far too often, overcomplicating your campaigns is costing you money. Yes, there are exceptions. Especially if you have big budgets, you have the room to make your campaigns […]
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun […]
Facebook ads of yore were a collection of advertising obstacle courses and brain-bending puzzles. Meta wants today’s advertising to be as simple as the press of a button. Case in point: The ability to automatically apply delivery recommendations. You’re likely […]
