As the clock struck midnight, the whispers of anticipation filled the air. The much-anticipated deadline for targeting in the EU had arrived, bringing with it a sense of uncertainty and possibility. Businesses held their breath, wondering if their strategies and campaigns would hit the mark or fall short. The digital landscape awaited a transformation, as the fate of personalized advertising hung in the balance. Now, as the dust settles, the outcomes of this deadline will shape the future of marketing in the European Union.