When Broad Targeting Fails
Broad targeting, once seen as a marketer’s golden ticket to reach a wide audience, is proving to be less effective in today’s saturated market. As consumers become more discerning, marketers must refine their strategies to engage specific niches. This article explores the perils of broad targeting and uncovers the benefits of a more focused approach, urging marketers to rethink their tactics in order to thrive in this evolving landscape.