Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audience controls are necessary to provide some guardrails for broad targeting. After reading this post, you’ll have a better idea of how targeting […]
If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, […]
If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. They are unique, and the reports on performance have largely been positive. While I don’t have your […]
