Finding the perfect balance between captivating audiences and avoiding ad fatigue is a delicate art. The ideal ad frequency, like a perfectly brewed cup of coffee, lies in the realm of harmony and precision. Too many ads, and irritation ensues; too few, and brand recall suffers. So, brands tiptoe on the fine line to strike the right chord with their audience, aiming for just the right frequency that resonates without overwhelming. But, what is the ideal ad frequency? Let’s explore this enigmatic equation and uncover the hidden magic within.
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