As a business owner, you are likely to encounter a wide variety of negotiation scenarios, whether you are in the midst of a customer dispute, trying to close a deal with a supplier, or negotiating terms of employment with a […]
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As a business owner, you are likely to encounter a wide variety of negotiation scenarios, whether you are in the midst of a customer dispute, trying to close a deal with a supplier, or negotiating terms of employment with a […]
Israeli tech startups are often able to garner more funding and more attention than startups in other countries. Israeli cybersecurity startups raised $8.8 billion in 2021 – more than tripling the amount they raised in 2020. 2021 had 57 new […]
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic […]
We’ve all heard it: “Facebook ads don’t work.” Well, no. Facebook ads don’t work for you. The way that you’re using them. But they can work. Far too often, we blame the platform or algorithm or other mysterious things that […]
I’ve seen it again and again. Those who are most successful with Meta ads have an underlying curiosity that others don’t. They align their goals with a basic understanding of how things work. Most importantly, they experiment. You can’t be […]
Meta released their 1Q quarterly earnings for 2023, and it’s mostly positive. But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has […]
We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. But along with […]
When I launched the Female Startup Club podcast at the end of 2019, I didn’t have any grand plans or intentions for what it might look like in the future. At the time, I was reading Tim Ferriss’ Tools of […]
If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why […]
Topline A consumer advocacy group has filed a formal complaint with the European Commission about the spread of false crypto ads across social media. The group also complained to TikTok.com, Twitter and YouTube. BEUC filed a complaint with the European […]
