Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60...
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different...
There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be...
One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog...
The past six months have been a heck of a journey. I went from having no experience with the format (and a negative...
You should use Meta events to track important actions that happen on your website. While there are standard events for...
Yeah, it’s one of those posts. I get that this is a vanity metric. By itself, it doesn’t mean much. But it’s a...
I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google...
Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that...
