Last week, I wrote about how to create a custom event that fires when someone...
Last week, I wrote about a Meta ads test that I ran to compare traffic quality...
There is a common mistake made by Meta advertisers related to conversion rate...
If you’re an experienced Meta advertiser, you probably know full well that...
One of my biggest battles with Facebook ads over the years has been driving...
Mark Zuckerberg (CEO of Facebook) delivers a speech at VivaTech, the trade fair...
The past six months have been a heck of a journey. I went from having no...
You should use Meta events to track important actions that happen on your...
Yeah, it’s one of those posts. I get that this is a vanity metric. By itself,...
A rumor took hold of many Meta advertisers for the past several years. The...
I’ve been in search of a Facebook Conversions API alternative to the API...
Facebook lead ads have a reputation for generating low-quality leads. In many...
