Paul O’Malley’s YouTube channel, which features quick tips to improve efficiency, skyrocketed to over 30,000 subscribers in just under six months. Those are impressive numbers! So how did Paul do it? We sat down with him to discuss his journey […]
In Antler’s 2023 Creator Economy report, 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Even though it’s common to come across creators who are making enough income to go full-time, it’s just […]
Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we’ll compare Buffer with Later to help you decide which one best suits your needs. To kick […]
Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, […]
It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts, and we’re excited to share that it’s the newest platform supported by Buffer. If […]
“My hand is shaking. How can I draw?” This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View […]
When I started my digital marketing company, BDY Consult, seven years ago, I kept running into a problem that’s all too common for mission-driven founders. The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically […]
Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share […]
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun […]
Facebook ads of yore were a collection of advertising obstacle courses and brain-bending puzzles. Meta wants today’s advertising to be as simple as the press of a button. Case in point: The ability to automatically apply delivery recommendations. You’re likely […]
